Introduction
Welcome to Fine, our exceptional estate agency service for high-quality homes, brought to you by the UK’s largest independent estate agency group.
We recognise that premium properties require a specialist service and our experience at the cutting edge of new technology and innovative marketing means we offer a completely unique approach to selling your property.
By using stunning professional photography, eye-catching sales literature and exciting advertising, we can show prospective purchasers how to live their lifestyle dream.
Our award-winning company is renowned for being at the forefront of the industry.
We pioneered, among many other accomplishments, the ‘one-stop shop’, offering property sales, financial services, conveyancing and surveying all under one roof.
So, when it comes to selling your property at the best possible price, we know that only the finest will do.
We invite you to judge the quality for yourself.
Paul Smith CEO - Fine Estate Agents
A Fine Approach
fine is a specialised and distinctive national estate agency brand, tailor made for the sale of unique and individual homes.
fine offers a very different and compelling approach to the sale and marketing of special home’s, just like yours, that is way ahead in its thinking compared to traditional estate agency.
Indeed, fine’s whole ideology is founded in contemporary marketing media – a style which the consumer, the British home moving public, are already immersed in, it’s just that traditional estate agency, rooted in conservatism, has not just failed to grasp this, it doesn’t appear to have even noticed!
Breaking the mould
Traditional estate agency is out of touch with marketing today, particularly towards the ‘top end’ of the property market, where many treat “premium” homes in much the same way as they would “mass market” properties.
In the current property market, even the most unusual, unique and usually sought after homes face considerable competition from others available in their catchment area. In fact, the competition is probably the hottest it has been for 10 to 15 years. Yet, estate agents have significantly curtailed their advertising profiles and have fallen back to the reliance on low cost on-line promotion.
Consider too that prospective buyers at this ‘premium’ end of the market usually search in much wider geographic areas and within broader, more generous price ranges. This means that property searches on the internet typically throw up hundreds of competing homes for a potential buyer to choose from… and from this proliferation of similarly individual homes, a buyer often has only a thumbnail photograph to judge it’s ‘remote kerb appeal’ and little descriptive text, before judging which properties to view!
Through our understanding of marketing to today’s consumer, our innovation and creativity, we know that we can deliver the right results for you.
Stand out from the competition
As competition is strong at this premium end of the market, together we need to do all we can to bring the right buyer to your doorstep.
Those searching for special and select homes are often prepared to look right across the country – and sometimes even come from abroad.
We therefore have to do all we can to attract all potential buyers, wherever they are currently based.
Our dramatic marketing techniques will see your home appear in its own bespoke brochure, complete with floorplan. As well as beautiful interior images, we may also recommend the use of aerial pictures and night shots or even tailor photography to the seasons. Employing state-of-the art print technology, your brochure will exude quality in its style as well as its content.
At fine, you can also be sure that we can secure the right advertising profile for your home, whether it be in national newspapers and magazines, such as The Sunday Times, Country Life, Tatler, Vogue and GQ, enhancing the best local and regional publicity… not forgetting promotion on the best websites for the highest volumes of internet traffic.
Potential buyers will be able to enjoy unique ‘virtual walk through’ tours of your home, as well as the full brochure, reproduced online.
And, as well as receiving a personal service from our trained and experienced team members, who constantly endeavour to match those seeking new homes with the properties on our books, they will be automatically alerted by email or text when your home is available for consideration.
A complete service
Your home deserves a professional service and here at fine, the service we offer is distinct and exceptional.
From Home Information Packs (HIPs) through to finance, conveyancing, planning advice, surveys and our free home finding service, we can offer you everything you require for your sale or move.
Our extended opening hours mean our staff are on hand seven days a week, from 8am to 10pm weekdays and longer hours across a weekend, to help you both sell your property and find your new home – and fine has offices in hotspots right across the UK where our teams sit down with potential home sellers and buyers to find out more about their individual requirements.
Our professional experience, combined with our sophisticated portfolio of services, mean we really can offer maximum visibility on your home.
Our award winning approach could make the difference between a swift, successful sale and remaining on the market for a protracted period of time. We are not only selling a home at fine but we are selling a lifestyle – and that is what ensures your home stands out from the crowd.